Makegood Policy

All makegoods MUST be approved by me or a representative from the client or they will not be paid.

Makegoods should be sent including the impressions and dollars missed along with the impressions and dollars you are proposing be made good. Hint: These 2 numbers must be to the benefit of the client. i.e. dollars made good can't be higher and impressions made good can't be lower.

You can send makegoods in the body of your email or in your own form. If you'd like my form, you can find it here.

When determining what to propose for makegood options, please first consider the same program pre-empted from. If that is not available (you MAY cross billing months), then consider something in that same daypart (i.e. another morning news). If that is not available, we may ask for a credit. We want to maintain the integrity of the original schedule as much as possible and won't approve something just to make up dollars. It has to be a smart change to our benefit.

AFTER makegoods are approved, the buy spreadsheet must be updated to reflect the change so that the buy matches your invoice when invoices are audited.